A World-Class Blueprint for Modern Families

Loved by Kiddos & Trusted by Parents

Raising children today is entirely new territory, you are raising them in a world no generation before has ever seen. You balance a busy life while guiding them through endless new challenges. You navigate online social pressures, digital overload, shifting identities, and rapidly growing bodies. At Birdy, we know the children and teens in your life because we are surrounded by them too, and we know that guiding them today takes far more than old-school advice. We realise that raising kids in an overstimulating world requires tools that meet them exactly where they are, without judgement.

The method

We bring world-class methodology straight into your daily routine, translating developmental science and psychology into vivid visuals and captivating narratives while keeping it actionable. Our books are never boring, and never just a repackaging of basic facts or morals alone.

Built alongside psychologists and teachers, they are tools designed for your child's emotional and physical stage. Each title focuses on skills in a specific domain, such as emotional, social, or physical development, equipping your children with the right tools for life.

The mission

Our mission is to give your family a psychologically safe, age-mapped foundation. Starting from their earliest years, we help build independence in how they manage their physical health, process raw emotions, and spark their natural curiosity. As they step into the turbulence of puberty and adolescence, we provide the steady framework they need for emotional stability, self-mastery, and the comfort of helping them discover who they are.

As a carer, a major concern is empowering them when you are not in the room. You won't always be there when they make choices, and Birdy exists to lay the cognitive groundwork today so their focus and resilience build continuously.

What we take off your shoulders

We are here to take the weight off your shoulders as a busy parent, aunt, or grandfather. By cutting through the chaos of endless advice, we help you protect their daily rituals and build a structured ecosystem for complete brain and body development.

We equip your children with the essential skills you have always wanted to give them, empowering them to master their own minds, own their health, and lead us into the 22nd century with confidence.

Welcome to the future of growing up. Welcome to Birdy.

The people behind Birdy

Minds Behind Birdy

Co-Founder

Mona Pachgade

Every child carries the seed of something new, and that seed only grows when a child feels their life is truly their own.

Children are not passive observers waiting to grow up. They are actively processing the planet, their environment, and the complexities of the world in their own distinct ways. That is why MyBirdy creates stories grounded in actual developmental biology: we want to give children active tools to find joy, understand their world, and claim their individuality from the very beginning.

My journey to building MyBirdy didn't start in publishing; it started in health tech. Building getlevel.health, which translates biological data into clear, personalized actions for adults with busy schedules and health struggles, left me with one conviction: the foundation for lifelong well-being and resilience is not built when we are burned-out adults. It is built in childhood. Today, I bring the same care and rigour to children's literature. Think of it as the Akka who sits down and explains the world properly.

Second-time founder with a background in Mathematics and international product strategy, and a career spent making complicated things simple. Previously built getlevel.health, a personalized health platform for adults, from the ground up. Now bringing that same rigour to childhood development, because the stories that shape a child's foundation deserve the same care as the systems built for adults.

Co-Founder

Devina Thamman

Children's books should work with how kids actually engage with the world: high energy, endless questions, and messy play included.

Building an adult health company taught me that solutions only work if they fit into real, unpredictable lives. Diving into childhood development showed me the exact same rule applies. Kids don't engage with passive lessons. They view the world with a freshness and originality that is completely out of the reach of adults.

I founded MyBirdy because children shouldn't just be an audience we talk at. They must be active co-participants in building the future. Kids absorb everything around them, so we build on the belief that every adult in a child's life is a teacher. We're building the stories I wish existed: ones that don't sit untouched on a shelf but pull kids in and meet them where they are, the way your aunt or your Maasi would.

Second-time founder with over a decade in tech, e-commerce, and health optimization. Previously scaled a personalized health platform from the ground up by aligning science with real-world human behavior. Now combining that startup hustle with childhood development, because the stories shaping our kids' foundations deserve the same level of intention and practical execution as the systems running our adult lives.

Head of Science

Dr. Swarupa Mitra

Every child holds the foundation for a healthy future, and that foundation only grows when medical science is delivered to them with profound care.

Dr. Swarupa Mitra is a Radiation Oncologist with over two decades in clinical medicine and medical research. She treats cancer patients with the most advanced technologies available, trains postgraduate Radiation Oncology trainees, and was part of the team that brought IGRT technology to New Delhi. Her approach is medical precision that meets real life, because the best treatment is the one a patient can actually follow.

Beyond the clinic, she has a deep and gentle love for the next generation. She sees children as the ones we are responsible for protecting, and the earliest years as where a lifetime of good health begins. At MyBirdy, she helps make sure that what children learn about their bodies and minds is grounded in medicine, told with the same care she brings to every patient.

Director and Unit Head at Fortis Memorial Research Institute, New Delhi, leading medical research and clinical excellence at one of India's premier healthcare institutions.

Ages 4 to 10

Building the Foundation

Protecting daily rituals and helping young children process their day. We focus on building emotional vocabulary, managing early frustrations, and creating a psychologically safe ecosystem for their rapidly developing minds.

Ages 11 to 19

Growing Up in the Real World

Providing unwavering stability during the changes of adolescence. We give teens the tools to understand changing bodies, master shifting identities, and build deep resilience for life outside the home.